Product Marketing Masterclass by Jason Quey

Marketing has been a frustrating process for us at Decibite. Before we started working with Growth Ramp, we had no idea who our target customer was.

Jason interviewed our customers, did market research, showed us where we were, and who we wanted to help. He then executed the strategy which more than doubled our ARR in 6 months. This was a huge game-changer. They did everything that we were wanting to do and more. This was a huge weight off my shoulders and helped me avoid burnout.

Jason got us back on track and his efforts have pushed us further in one month than a year on our own. Working with Growth Ramp was like riding on a couch getting pulled behind a ski-doo. Sometimes you’ll get a little snow on your face, but it was the exciting ride we were looking for.

Before the Product Marketing Masterclass, our conversions were quite low. I didn’t know how to improve our website and it was a shot in the dark to know what messaging would resonate with our customers.‍

‍After attending Jason’s Product Marketing Masterclass:

1. I feel more confident sending an email to 2,400 folks to our website.
2. I have a lot of valuable resources at my fingertips, especially your list of customer questions and what we need to create our go-to-market strategy.
3. I also love that the homework was practical and benefited our company. It wasn’t theoretical, it helped me actually apply the lessons directly to ThriftCart.

I loved that it spoke to a range of marketing levels. I didn't need a lot of foundational knowledge to come into the class. Jason’s Masterclass increased my knowledge of marketing as a whole and gave me an understanding of the growth mindset.

‍I would be very disappointed if I no longer had access to everything I’ve learned from the Product Marketing Masterclass!

After talking to 20-30 agencies, I wasted dozens of hours listening to their pitch on calls, proposals, and case studies. These agencies kept suggesting tactics like Facebook Ads, email marketing, or LinkedIn outreach, but I never felt confident in their marketing strategy.

When I found the Growth Ramp site, my team was skeptical, but I could tell Jason ‘gets’ startups. For example, they were talking about pricing strategy and no one else was talking about pricing. Was Jason the silver bullet I was looking for?

Jason gave us impartial insights on our customers, competitors, and market, which was eye-opening. They also gave us the data on key differentiators & our value proposition. We hired him to get us sales meetings & demos and they got us 41 sales meetings with companies like Amazon, Old Navy, Weight Watchers, and some smaller companies too in four months. We then doubled our contract with Growth Ramp.