Finding the right business products and services can be overwhelming, time consuming, and expensive, but we make it simple. Our mission is to provide you with thoroughly tested recommendations so you can make the best purchasing decisions with confidence.
Our Process
- Select the top products. To source both popular and up-and-coming products, we start by collecting products and those recommended on forums like Reddit.
- Choose the competition criteria. This means creating a list of key features to compare and setting disqualification rules.
- Buy at full price for independent reviews. Objective ratings improve when we pay what you pay, using public free trials when available, and noting if they’re sufficient. This includes paying for free products we choose to review.
- Test every product. Every product receives a detailed performance assessment based on our criteria.
- Compare with other reviews. We analyze research data from real owners and examine forum discussions over time. By reviewing multiple threads and cross-checking with our expert insights, we minimize dishonest reviews and ensure accuracy.
- Select the winners with explanations why. You’ll get detailed information about which products won and why we chose one product over another.
- Report what we know is true. If a brand states it offers a 90-day, money-back guarantee, the report will state, “this product claims to offer a 90-day, money-back guarantee,” and not “this product provides a 90-day, money-back guarantee.”
- Disclose any brand relationships. Disclosures include products we use or past clients. Our recommendations may differ from products we use due to contracts or lock-in effects. Other times we select products we use because we love them.
- Keep information free and accessible with a fair, independent funding model. Subscriptions limit access, and donations may introduce sponsor bias. To stay independent, we instead list all products in our articles and, when available, use affiliate links. When clicking an affiliate link, sellers pay us a commission at no added cost. We link regardless of commission and only after testing to ensure unbiased recommendations.
- Continuously Improve. Products evolve, and so do our recommendations. We revisit our top picks, retesting when necessary. This ensures our recommendations stay accurate, relevant, and up to date.
